Working in collaboration with Rprsnt, we were commissioned by Nova to rethink the identity and visual style of the french radio, from the branding to the print, website and apps. To celebrate the eclectic and sharp musical selection also known as « Le Grand Mix »  we created a colorful, playful and contemporary universe expressed through generative design systems.

Approach

In designing the identity, we embraced the Nova audacity playing with codes, genres, styles, from very eclectic, to experimental, tribal, urban inspirations. The new look is organic and generative reflecting this mixed, transgender, pluri-shaped identity. The new art direction comes to life on podcasts, show covers and event posters extending the indentity to the physical world.