Together with Nike Football and Paris Saint Germain, we crafted Make it Paris an in-store interactive experience. Fans can show their support to the Parisian team by creating their own version of Nike’s iconic products through a custom range of colors, patterns and materials. Final touch is brought by a series of commemorative crests designed by french illustrator Tyrsa. Each item is created on purpose with a dedicated flocking and embroidery system, delivered with a personal souvenir ticket. Extending the experience, an exclusive photobooth installation provides a fun and playful way to share the moment on the popular social media platforms.

Commemorative ticket
After his purchase, each fan receives an official ticket commemorating his experience.
A custom photobooth concept designed to create interactive face-mapping pictures of fans in the store. For each purchased products, the fan can share a custom picture with the virtual tatoo of his favorite player.




  • Paris Saint-Germain
  • Nike


  • Art Direction
  • User Experience Design
  • Visual Design
  • Development by makemepulse

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