Our approach explores the analogies between the eye of the photographer and the lenses, the vision through a camera. Circles, shapes, metaphor of these intimate intertwining between the human eye and the device.
Working in collaboration with Rprsnt, we were commissioned by Leica to design a series of posters and spreads for Cannes Film festival « La Semaine de la Critique ». Celebrating Leica’s founder vision, the posters reveal a typographic composition about the eye, a metaphor of the link between a film director vision and the camera lenses.
Our approach explores the analogies between the eye of the photographer and the lenses, the vision through a camera. Circles, shapes, metaphor of these intimate intertwining between the human eye and the device.
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Timeline
2017
Disciplines
- Art Direction
- Graphic Design
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Qwant Sports Hololens