Index

Founded in California by the grand-grand son of Louis Cartier, Jean Dousset luxury house has given its name to a jewelery house that imposes a disruptive vision of the luxury experience in the digital era. Combining tradition and heritage from Place Vendome, and a tailor-made, modern approach to service the brand offers unique engagement rings and jewelry creations. We are proud to have accompanied the brand in the creation of a new brand presence around a design experience that revisits gouache, a centuries-old tradition of jewelery creation with the latest web technologies in an immersive and inspiring setting.

The Dream Ring experience revolves around the gouaché, a traditional process that finds its centenary roots in the high jewelry houses of Place Vendôme in Paris. A bespoke and interactive journey through this sophisticated form of art recreated by a modern three dimensional display, allowing customers to create their own ring, made from an infinite range of possible combinations and color palettes.

See live — yourdreamring.jeandousset.com

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‘Cause if you like it, then you shoulda put a ring on it
If you like it, then you shoulda put a ring on it
Don’t be mad once you see that he want it
If you like it, then you shoulda put a ring on it
Whoa, oh, oh, oh, oh-oh, oh, oh, oh, oh, oh, oh
Whoa, oh, oh, oh, oh-oh, oh, oh, oh, oh, oh, oh (whoa, oh, oh)

Beyonce
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In addition to the interactive experience, the film introduces the brand from its own essence and process, the making of a ring. Through design, selection of unique diamonds and craftsmanship, the brand elevates the love story into a poetic and inspiring journey.
Directed and shot in Paris and Los Angeles.

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Drag

Timeline

2015 — Present

Disciplines

  • Art Direction
  • Interface Design
  • UX Design
  • Icon Design
  • Film Direction
  • Motion Design

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