Chloé was established in 1952, when its founder Gaby Aghion had the revolutionary idea of inventing the concept of luxury ready-to-wear. More than fifty years later, Chloé’s vision of women in fashion and fragrances lives on, loyal to strong values: femininity, effortlessness, grace, modernity & free-spirited. Together with Chloé digital team we worked on a design refresh of the brand’s online presence, enhancing the appeal of the brand and creating a new responsive shopping experience. The new Chloé eCommerce platform delivers a rich and immersive experience through high quality imagery, a playful and seamless user flow and an inspiring brand story-telling.