Together with Nike Football and Paris Saint Germain, we crafted Make it Paris an in-store interactive experience. Fans can show their support to the Parisian team by creating their own version of Nike’s iconic products through a custom range of colors, patterns and materials. Final touch is brought by a series of commemorative crests designed by french illustrator Tyrsa. Each item is created on purpose with a dedicated flocking and embroidery system, delivered with a personal souvenir ticket. Extending the experience, an exclusive photobooth installation provides a fun and playful way to share the moment on the popular social media platforms.